Managing sales through distributors and channel partners is notoriously tough: if the tools are too complex, less than 10% of partners will actually use them; if they are too flexible, you lose control of your brand. For Revenue Operations (RevOps) leaders, the goal is simple: predictability, governance, and faster revenue growth. Here are the 7…

Passive video tells you a view count. Interactive video tells you what a specific buyer chose, clicked, and cared about — while they were watching.

Partner demand automation software is a category of platform that helps vendors and their channel partners jointly generate, track, and convert demand — without the manual handoffs that usually break down between a vendor’s marketing team and dozens (or hundreds) of individual partners. It sits at the intersection of two things most partner programs already…

Aligning Your Partner’s Sales Processes with the AI Buyer’s – Six Strategies to Reduce Friction

Effective marketing development fund (MDF) and through-channel marketing automation (TCMA) collaboration is the bedrock of channel success in the 21st century. As businesses recognize the pivotal role that channel partners play in their go-to-market strategy, the symbiotic relationship between MDF and TCMA emerges as a critical enabler of demand generation and revenue growth. Just as…