Demand generation campaign launch for HP PageWide technology, from the Officejet Pro X series.
Hewlett Packard in Mexico launched the new HP PageWide technology that delivers twice the printing speed with professional quality. The secret behind the record-breaking speed and quality of the Officejet Pro X series, is the HP PageWide technology: a static print bar that spans the page width and prints entire documents in a single pass.

- Rate and prioritize potential clients.
- Develop a consistent group of potential clients who are interested in this solution.
- Measure and optimize results throughout the campaign.
Create and provide a dynamic demand generation campaign through video solution tools.
covered in Mexico
updated database
from invisible demand to directed growth