from invisible demand to directed growth
Demand Generation Campaigns
RegionLATAM, over 20 countries
LanguageSpanish & Portuguese
Strategic promotion launched to motivate and recognize the individual performance of Citrix business partners’ sales representatives for their accomplishments in closing specific sales.
Launched through a fully automated platform, the campaign strives to support the business development and market growth of Citrix and its partners, conducted with minimal administrative effort and avoiding productivity loss.
Goals
- Drive promo registration
- Motivate sales efforts
- Increase sales
- Reward sales perfomance
Actions
Development of on-line automated promotion platform.
Theme and image creation.
Communication strategy to drive participation.
Customer support with trainings and demos.
Prize approval, management with door-to-door fulfillment.
Grand prize logistics and execution.
Results
0%
Company registration
achieved
achieved
0%
Registration of Individual sales reps and engineers reached vs expected
0%
Sales SPIFFs
delivered on-time
delivered on-time
